Services
Senior-Led Media Strategy.
Every Dollar Accounted For.

Whether you're figuring out programmatic for the first time or need white-label execution capacity, Mango brings senior-level strategy and hands-on execution to every engagement — with no minimums and no conflicts of interest.

/ SERVICE 01
programmatic advertising consulting · DSP consulting · SSP consulting
Programmatic Advertising

We manage your programmatic campaigns from start to finish — DSP strategy and setup, private marketplace access, bid management, creative trafficking, and real-time AI optimization. You'll know exactly what's running, what's working, and what it's producing. When brands ask how to choose the right programmatic advertising agency, the answer is simple: look for independence, transparency, and a proven track record of connecting media spend to business outcomes. That's what we deliver.

📡
DSP Strategy & Management
Platform selection, setup, campaign architecture, and ongoing optimization
🏪
Private Marketplace & PMP Deals
Direct publisher relationships and curated premium inventory access
📺
Cross-Format Execution
Display, video, CTV, audio, DOOH, native — one unified strategy
🤖
AI-Powered Optimization
Real-time bid management and budget allocation using machine learning
KPIs We Optimize
CPMCTRViewabilityROASVCRReach & Frequency
Best For
BrandsAgenciesRetailersQSRSMBs
/ 01 Performance Metrics
CPM↑ Optimized
CTR↑ Optimized
Viewability↑ Optimized
ROAS↑ Optimized
VCR↑ Optimized
Reach & Frequency↑ Optimized
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/ SERVICE 02
marketing business intelligence · advertising analytics consulting
Business Intelligence & Analytics

Data-driven strategies improve your digital marketing when the data is connected to outcomes that actually matter to your business. Most dashboards show you impressions and clicks. We build custom BI infrastructure that connects your media investment to revenue, CAC, lifetime value, and the numbers your CFO cares about.

📊
Custom Dashboard Development
Bespoke BI dashboards built around your KPIs
🔗
Data Pipeline & Integration
Connecting ad platforms, CRM, and sales data into one unified view
🔮
Predictive Analytics & Forecasting
Forward-looking models for budget planning and performance projection
📋
Executive Reporting
CFO-ready reporting that ties marketing investment to business outcomes
KPIs We Optimize
CACLTVROASRevenue LiftMedia Efficiency
Best For
CMOsCFOsMarketing TeamsAgencies
/ 02 Performance Metrics
CAC↑ Optimized
LTV↑ Optimized
ROAS↑ Optimized
Revenue Lift↑ Optimized
Media Efficiency↑ Optimized
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/ SERVICE 03
AI advertising consulting · agentic AI marketing · AI agents for media buying
AI in Advertising & Agentic AI

The benefits of AI-powered tools in media buying are real — but only when they're built into a clear strategy. AI handles the executional work at a speed no manual team can match: bid adjustments, creative rotation, budget reallocation, anomaly detection, reporting. That frees your strategists to focus on decisions that actually require judgment. We design and build these agentic workflows so you get the efficiency without building an in-house AI team.

🤖
Agentic AI Workflow Design
Autonomous agents that manage bids, creative, and reporting 24/7
✍️
LLM-Assisted Creative
AI-generated copy and creative variants tested at scale
🎯
Predictive Audience Scoring
ML models that identify high-conversion prospects before they convert
📈
Automated Performance Reporting
Plain-language performance summaries generated by AI
KPIs We Optimize
Automation RateAI Efficiency GainCPM ReductionCTR Lift
Best For
Performance MarketersAgenciesGrowth Teams
/ 03 Performance Metrics
Automation Rate↑ Optimized
AI Efficiency Gain↑ Optimized
CPM Reduction↑ Optimized
CTR Lift↑ Optimized
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/ SERVICE 04
custom audience curation · audience targeting consultant · first-party data activation
Custom Audience Curation

Generic platform audiences are leaving money on the table. Your best customers are a blueprint. We use them to build audience segments from your first-party data, behavioral signals, and location history that go well beyond what standard targeting options offer — then activate those audiences across programmatic and paid social for consistent reach on every channel.

🔑
First-Party Data Activation
Onboard your CRM, purchase history, and loyalty data for targeting
🔬
Lookalike & Predictive Modeling
Use your best customers to find statistically similar prospects at scale
📍
Behavioral & Intent Targeting
In-market signals that predict purchase intent before the search
↔️
Cross-Device Audience Mapping
Reach the same person consistently across all their devices
KPIs We Optimize
Match RateAudience ScaleCPLConversion Rate
Best For
Brands with CRM DataeCommerceRetailAgencies
/ 04 Performance Metrics
Match Rate↑ Optimized
Audience Scale↑ Optimized
CPL↑ Optimized
Conversion Rate↑ Optimized
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/ SERVICE 05
geo-location marketing · geofencing consulting · location intelligence consulting · foot traffic attribution
Geo-Location Solutions

For businesses that live and die by foot traffic, location intelligence isn't optional. We build geo-fencing programs tailored to each store's actual trade area, run competitive conquest campaigns at competitor locations, and measure every store visit back to the digital ad that drove it. The result: you know exactly which campaigns are moving people through your doors.

📍
Trade Area Analysis
Understand where your actual customers come from before targeting
🏪
Geofencing & Competitor Conquest
Capture consideration at competitor locations with precision targeting
📱
Proximity & Daypart Targeting
Reach customers when they're closest and most likely to act
🚶
Foot Traffic Attribution
Measure in-store visits directly attributable to digital ad exposure
KPIs We Optimize
Store Visit RateCost-Per-VisitFoot Traffic LiftConquest Rate
Best For
RetailersQSRFranchisesMulti-Location Brands
/ 05 Performance Metrics
Store Visit Rate↑ Optimized
Cost-Per-Visit↑ Optimized
Foot Traffic Lift↑ Optimized
Conquest Rate↑ Optimized
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/ SERVICE 06
marketing attribution consulting · multi-touch attribution consulting · measurement and attribution consulting
Measurement & Attribution

Here's a question most marketing teams struggle to answer honestly: which half of your ad spend is actually working? Multi-touch attribution, incrementality testing, and cross-channel ROI measurement aren't reporting exercises — they're the tools that show you where to invest more and where to cut. We build the measurement infrastructure that makes those answers clear.

🔀
Multi-Touch Attribution
Fair credit distribution across every touchpoint in the customer journey
🧪
Incrementality Testing
Controlled experiments that prove the true lift of your advertising
📊
Cross-Channel Measurement
Unified measurement across every platform and format — independently
🏪
Online-to-Offline Attribution
Connect digital ad exposure to in-store sales and foot traffic
KPIs We Optimize
Attributed RevenueIncremental LiftTrue ROASCost-Per-Visit
Best For
CMOsCFOsMulti-Channel BrandsAgencies
/ 06 Performance Metrics
Attributed Revenue↑ Optimized
Incremental Lift↑ Optimized
True ROAS↑ Optimized
Cost-Per-Visit↑ Optimized
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/ SERVICE 07
paid social consulting · Meta ads consulting · LinkedIn ads consulting · TikTok ads consulting
Paid Social Advertising

Full-funnel paid social strategy and campaign management across Meta, Instagram, TikTok, LinkedIn, and Pinterest. Audience-first creative strategy, rigorous testing frameworks, and real attribution.

📘
Meta & Instagram
Full-funnel campaigns with custom audiences, lookalikes, and retargeting
🎵
TikTok
Performance-driven content strategy for the attention economy
💼
LinkedIn
B2B demand generation and account-based targeting
🎨
Creative Strategy & Testing
Systematic A/B testing framework that improves every iteration
KPIs We Optimize
CPLROASCTRCPCEngagement Rate
Best For
B2C BrandsB2B CompaniesLead Gen CampaignseCommerce
/ 07 Performance Metrics
CPL↑ Optimized
ROAS↑ Optimized
CTR↑ Optimized
CPC↑ Optimized
Engagement Rate↑ Optimized
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/ SERVICE 08
DSP consulting · SSP consulting · demand-side platform consulting · supply path optimization
DSP & SSP Strategy

The DSP you're on, the supply path your money takes, the inventory you're buying — all of it affects performance and cost. Most brands have never had an independent review of their adtech stack. We audit your setup without any platform bias, optimize your supply path, and make sure your media spend isn't leaking through the floor.

🔍
DSP Audit & Selection
Independent evaluation of DSP options matched to your specific goals
🛣️
Supply Path Optimization
Reduce intermediary costs and improve inventory quality simultaneously
🛡️
Inventory Quality & Ad Fraud
Pre-bid filtering, IAS/DoubleVerify integration, and fraud monitoring
⚙️
Tech Stack Architecture
End-to-end adtech stack design for brands and agencies
KPIs We Optimize
Win RateCPM EfficiencyFraud RateViewabilitySPO Savings
Best For
Brands with In-House TeamsMedia AgenciesMedia Buyers
/ 08 Performance Metrics
Win Rate↑ Optimized
CPM Efficiency↑ Optimized
Fraud Rate↑ Optimized
Viewability↑ Optimized
SPO Savings↑ Optimized
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/ SERVICE 09
advertising copywriting consultant · performance copywriting · conversion copywriting consulting
Copywriting & Messaging Strategy

Your targeting and audience strategy can be perfect and the campaign still underperforms if the creative doesn't hold up. We write direct response copy for programmatic display, paid social, landing pages, and video — designed to convert at every stage of the funnel. And we build testing frameworks that improve your messaging over time instead of just refreshing creative by instinct.

✍️
Direct Response Copy
Conversion-optimized copy for paid media, landing pages, and email
🎬
Video Scripts & Storyboards
Scripts for CTV, social video, and pre-roll that communicate in seconds
💡
Messaging Strategy
Value proposition development and positioning for performance campaigns
🔄
Creative Testing Framework
Systematic messaging tests that improve conversion rates over time
KPIs We Optimize
CTR LiftCVREngagement RateAd Recall
Best For
Performance MarketersBrand TeamsAgenciesDTC Brands
/ 09 Performance Metrics
CTR Lift↑ Optimized
CVR↑ Optimized
Engagement Rate↑ Optimized
Ad Recall↑ Optimized
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Ready to Start?
Not Sure Where to Start?

Book a free 30-minute call. We'll look at your current media setup and tell you honestly what would make the biggest difference — no pitch, no obligation.

No minimumsNo long-term contractsSenior-led engagementsIndependent & vendor-neutral