OUR TEAM
Samuel Hollander, Co-Founder & Chief Growth Officer
With experience in performance marketing and media strategy, Sam has honed his skills in providing media buying services, digital advertising strategy, and fostering transparency and collaboration. His hands-on data-driven approach to customer service directly addresses client goals. Sam has built high-performing digital marketing plans for clients in and out of the cannabis industry, including Liberty Cannabis, Cresco, Garcia Handpicked, Curaleaf, Select, Stizzy, Weedmaps, Cann, Pax, Verilife, Buffalo Wild Wings, Coca-Cola, FedEx, Rolex, BMW, and more.
Sam is an experienced entrepreneur and performance marketing executive with two successful exits including an advertising network he built and sold to Weedmaps. Sam excels at developing hyper-growth strategies that leverage technology and data to drive business outcomes making him a trusted partner and advisor to clients.
Rachel Genderson, Co-Founder & Chief Creative Officer
An award-winning veteran marketer and creative director, Rachel has been responsible for launching and managing Holistic Industries’ house of brands. She creates bold identities and memorable campaigns driven by data and customer feedback for brands ranging from Garcia Hand Picked in partnership with the Jerry Garcia Estate, and Cannaceutica, a first-of-its-kind pharmaceutical brand backed by a clinical trial.
In addition to building Clio award-winning brands that consistently hit BDSA and Pioneers top 10 best selling brands lists Rachel successfully designed and launched 20 dispensaries over the last 4 years.
Before joining the cannabis industry over 10 years ago, Rachel held roles in fashion and tech startups where she honed her creative skills and learned to bring a results-oriented mindset and problem-solver calm to every situation she faces.