Impressions to Impact

You’ve just tapped into the future of advertising, where cutting-edge technology isn’t just about filling ad space – it’s about driving real, measurable business outcomes. This blog is your go-to resource for understanding how programmatic advertising can accelerate growth, optimize customer acquisition, and transform your bottom line.

Programmatic is more than algorithms and ad placements – it’s a powerful tool for businesses to unlock revenue potential, reduce customer acquisition costs, and scale efficiently. In every post, we’ll connect the dots between the tech side of advertising and the core goals that matter to your business.

  • How precision targeting and automation can drive sustained growth without ballooning your ad spend.Description text goes here

  • Reducing customer acquisition costs (CAC) by reaching the right people, in the right place, at the right time.

  • How programmatic can support sustainable, authentic brand growth without compromising business integrity.

  • From mitigating ad fraud to navigating a cookieless world, we’ll explore how to minimize risks and adapt to market changes.

  • Measuring more than just clicks or impressions—how to gauge success by looking at profitability, long-term customer value, and strategic business impact.

Why Marketing Spend is Even More Important During a Recession?
Marketing, Advertising, Programmatic Advertising, Creative Samuel Hollander Marketing, Advertising, Programmatic Advertising, Creative Samuel Hollander

Why Marketing Spend is Even More Important During a Recession?

Why Marketing Matters for Cannabis Brands During a Recession

Introduction:

Explore the importance of continuous marketing investment for cannabis brands during economic downturns.

Maintaining and Growing Market Share:

Learn how marketing ensures not just survival but growth, even in challenging times.

Boosting Resources for Marketing:

Discover why dedicating more resources to marketing is essential for elevating your cannabis business.

Strategies for Success:

Discuss key strategies to consider, including:

Organic Growth: Expanding your brand organically.

Programmatic Advertising: Optimizing advertising in a recession.

Investing in Loyalty Programs: Building customer loyalty.

Leveraging Cannabis Marketplaces: Utilizing platforms like Weedmaps and Leafly.

Conclusion

Strategic marketing plays a pivotal role in ensuring the resilience and growth of your cannabis brand, even during economic challenges.

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A Targeted Approach to Cannabis Consumer Marketing
Advertising, Programmatic Advertising, Marketing, Cannabis Samuel Hollander Advertising, Programmatic Advertising, Marketing, Cannabis Samuel Hollander

A Targeted Approach to Cannabis Consumer Marketing

Revolutionizing Cannabis Consumer Marketing: Beyond Tradition

Introduction:

Discuss the evolving landscape of cannabis consumer marketing and the need to expand strategies beyond traditional approaches.

The Limitations of Conventional Approaches:

Highlight the challenges of relying solely on cannabis-themed platforms and endemic publications for marketing.

The Role of Programmatic Advertising:

Explain how programmatic advertising tools offer efficient ways to connect with cannabis consumers directly on platforms aligned with their interests.

Targeting Consumers Effectively:

Explore the advantages of targeting consumers on platforms like Rolling Stone, Business Insider, ESPN, and Food and Wine.

Conclusion:

Adapting to the changing marketing landscape in the cannabis industry, leveraging programmatic advertising for effective consumer outreach.

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